How I Write Copy in Seven Steps

How I Write Copy in Seven Steps

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales piece from scratch. Everyone is different. My writing process...
Tip #3: Forget About Titles When Writing Copy

Tip #3: Forget About Titles When Writing Copy

When you write a book or an article, you tend to come up with a title that basically summarizes or emphasizes the main point of the story. This is called the lede. As a reader, you prefer titles to headlines because you can tell, in a split second, if the article is...
Tip #1: Don’t Write For Your Audience

Tip #1: Don’t Write For Your Audience

Things are picking up around here, so to keep the ball rolling, here’s the first in a series of mini-tips. A powerful tip in writing headlines is not to write for your audience. “What,” you say? “Have you gone mad?” Not at all. The idea...
Changes, Relaunches, and Extreme Makeovers

Changes, Relaunches, and Extreme Makeovers

A couple of new things to tell you about today. First off, I’m trying a new experiment. I’ve decided to close and remove comments on this blog. Just to see what happens. Why? Here’s the thing… When I post a new blog post, it will be crossposted...

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