When And How To Use An Alias In Business

When And How To Use An Alias In Business

A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy. In other words, a pen name. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character...
Did Larry Winget Go Overboard?

Did Larry Winget Go Overboard?

If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems. No, I’m not talking about the contested elections in Iran. I’m talking about the recent Facebook...
Extortion: The New Get-Rich-Quick Scheme?

Extortion: The New Get-Rich-Quick Scheme?

Today, a client has requested, out of the blue, a refund for copywriting work performed last year. Yes, last year! Can you believe it? Over seven months have passed and this one client is asking for his money back. His excuse? “I need the money.” Of...
Black Hats Are For Magicians, Not Marketers

Black Hats Are For Magicians, Not Marketers

Whatever happened to sales and marketing? Simple question, I know. But think about it. How many businesses have you come across lately spouting the latest and greatest trick, tactic, or cashgrab? You’ve heard of the saying, “Hate the game, not the...
The 10-Point Ethics Checklist

The 10-Point Ethics Checklist

Today, Sylvie and I stumbled onto another bad Internet marketing sin perpetrated by an online marketer. This person is not as well-known, but judging from their style they’re definitely a student of some of the top “gurus.” When we shared this with...

Subscribe To Our Jobs Newsletter

Join our mailing list for free to get the latest job updates, work-at-home news, and more. Plus, as a subscriber you'll get access to password-protected members-only internal jobs.

You have Successfully Subscribed!