Two Shining Stars in an Age of Darkness

Two Shining Stars in an Age of Darkness

One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires, begging for investment...
Michel Fortin Interview Part 5 of 5

Michel Fortin Interview Part 5 of 5

Michel Fortin: If you look at the laws and rules and all that wonderful stuff, they do exist for a purpose. And I understand that. But I also believe in education because the more you educate people the more you will change the world rather than forcing it to change....
Michel Fortin Interview Part 3 of 5

Michel Fortin Interview Part 3 of 5

Michel Fortin: No, I think if you want to look at optimism in the best way is to look at it as an educational process. Learning is part of it… sitting down with people, talking with them, spending time with them, reading books, spending your time on learning as...
Introduction

Introduction

"Success in marketing is simple … Find the right message, use the right media, and deliver it to the right market." — Creator of "Magnetic Marketing," Dan Kennedy, who’se my mentor and the inspiration behind this book. Welcome to...
Thou Shall Become a Celebrity

Thou Shall Become a Celebrity

In the second commandment, you learned that you should be the leader in your category or in your unique area of expertise. Now you need to be known as such. And one of the most effective ways to do this is through publicity. I met a fellow once while working in New...

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