Walk a Mile in Their Shoes

Walk a Mile in Their Shoes

A personal, bittersweet note today. August is a little hard for me because it would have marked my 9th wedding anniversary with Sylvie Fortin. At least we had eight good years, thanks in large part to The Ottawa Regional Cancer Foundation. Through their generous...
Dead Copywriters Don’t Tell Stories

Dead Copywriters Don’t Tell Stories

For over 15 years now, I’ve been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It’s nothing new. It’s a technique I learned way back in my early career, especially from one...
Mixed Tears

Mixed Tears

“I don’t want to tell people because I want tears of joy, not sadness.” Sylvie said this when she was asked if she wanted to tell people at the wedding about her breast cancer diagnosis just a week before we got married. Fast-forward 8.5 years later,...
Time to Flip The Light Switch

Time to Flip The Light Switch

After my wife passed, my grief was compounded by not only the loss of my business partner but also the loss of some major client accounts — and a huge chunk of my income along with it. An understandable reason for this is that some of these clients prefer to...
Traces Tribute to Sylvie Fortin

Traces Tribute to Sylvie Fortin

Sylvie and I were members of a mastermind coaching group called AM2, founded by Armand Morin. Part of that membership includes a monthly magazine with online marketing and business-building tips, articles, and news. Armand and his wife Marianna were so moved by Sylvie...

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