Web Wolves, Whores, Vagabonds, and Fools

Web Wolves, Whores, Vagabonds, and Fools

The world is changing today so fast it’s really hard to keep up. Just a few years ago pretty much everybody worked for someone else. For most, it was the smart thing to do. Safe, secure, benefits — the whole bit. How things change. Today, manufacturing in...
Why Email Marketing Doesn’t Work…

Why Email Marketing Doesn’t Work…

Despite all of the buzz and excitement swirling around social media marketing — much of it driven by hype I might add — email remains the killer app for online marketers who demand an immediate and measurable return from their marketing efforts. Given a...
Five Ways to Turn No into Yes

Five Ways to Turn No into Yes

No is a very powerful word. It’s one too easily spoken, as any parent of a small four-year-old will tell you. It’s also detrimental to effective copywriting and sales, because it’s an absolute brick wall of resistance. The minute a potential customer...
Why People Are Addicted to Info-Products

Why People Are Addicted to Info-Products

Have you ever wondered why people buy dozens of info-products… and yet never seem to get around to consuming them, much less using them? I have. And for a long time I just blamed it on people being lazy. In my own case, I blamed it on being too busy with client...

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