The Death of The Salesletter

The Death of The Salesletter

Back in late 2006, what started out as a New Year’s series of predictions of sorts ostensibly became one of the most downloaded, most controversial, and most talked about documents in the history of my career. It was in keeping with that annual January...
Scientific Advertising

Scientific Advertising

Scientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day. It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing...
The Science Of Getting Rich

The Science Of Getting Rich

The Science Of Getting Rich by Wallace D. Wattles is a timeless classic written many years ago. Over a century ago, in fact. But it's a practical, step-by-step guide whose thought-provoking principles and strategies, though they were written in 1910, are still...
The 10 Commandments of Power Positioning

The 10 Commandments of Power Positioning

The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response. This version is...
Worksheets

Worksheets

Here are the worksheets to use when applying Michel Fortin’s G.O.A.L. method. You can simply use the tables below as a model to guide you. You can use them on a sheet of paper, in your journal, or on your computer. But if you do prefer the printable version, you...
Conclusion

Conclusion

“I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures.” — Michel Eyquem de Montaigne (Circa 1500) Remember that it’s not your goals that really count...

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